Creating Chemistry Between New Talent and Your Brand

Creating Chemistry Between New Talent and Your Brand While most peoples first impression of a chemicals products company is that its full of people in white coats and safety goggles, youll be surprised to know that thats not the case at all. Weve been chatting with a large chemical products company about talent attraction and what they do to overcome common challenges that arise while implementing employer branding strategies. One of the people responsible for that is Kate Klingman, who is the Employer Branding Strategist at BASF North America. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: What its biggest talent challenges are How they work in tandem as a global employer with their base in Germany What #belongatBASF means Why they started capitalizing on moments in line with their EVP What they do to try and employ more women You can connect with Kate  here.

Personal Brands Watch Your Step - Personal Branding Blog - Stand Out In Your Career

Personal Brands Watch Your Step - Personal Branding Blog - Stand Out In Your Career I’m laying here injured. The worst of it isn’t the aches and pains. The real crime is that I did it myself. Zach, a friend of mine, did it times three. After a late night drink with the guys, he did the right thing: he got his friend, who was sober, to drive him home. Unfortunately, Zach held on to the roof of the car as he was getting in and his friend slammed his hand hard enough to break Zach’s hand. After three days of getting used to the big purple bat that was the cast covering his hand, Zach felt strong enough to go out for a run. He ran along the railroad tracks near his house in Whittier and, in one innocent, heart healthy move, hit a spike and broke his foot. Finally taking off some time to recover, Zach was bit by a spider that blew up his uncasted arm. And so, that night, Zach sat for seven hours in the emergency room trying to find out if the bite was deadly. Though he went unseen by a doctor, after seven hours he figured that he’d live. Zach’s injuries and mine are the worst kind because they are a result of our choices. Of course it’s easy to see what we’ve done when we are limping and achy because of it. They call these things “accidents.” Accident or purposeful? What have you done lately with your personal brand? Where have you made some unfortunate mistakes and really crummy first impressions? When were you introduced to someone, perhaps at an event, and didn’t have a business card with you? And when, online, have you asked someone to buy you a donkey or help you raise your imaginary barn? Personal brands beware: our tendency as humans is to lay the blame for the loss of a job, a failed project, or a “personality conflict” on another person. But that doesn’t make sense.   Your personal brand, your reputation, your output, your input, your trajectory â€" even the people you go for a drink with â€" are all your own choice. It’s going to take me another week before I can stand up and move around easily, but the end of this minor back injury is certain. Zach is already back to his new workout regime now that his hand and foot have healed, and he lived through the spider bite. What you and I say, do, miss, forget, and engender negative regard for, is almost always, wholly, in our own minds, hearts, words, and deeds. Think about where you’re going to take Your Next Step! Author: Nance Rosen is the author of Speak Up! Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen.